Part memoir, part anecdotal history of Pittsburgh's North Side, where the author grew up, and part football book, "Ruanaidh" follows to its conclusion the extraordinary life of Art Rooney, Sr. - the Chief. The strange-looking title (pronounced Ru-ah-nee) is the Gaelic word for Rooney. Candid personality portraits of almost everybody in the Chief's wide orbit are mingled with tales from Art Rooney, Jr's own high school and college football-playing days, from his time as a failed drama student in New York, from his six months of boot camp training with the Marines, and from his subsequent career as personnel director of his father's football team, the Pittsburgh Steelers.

There emerges, also, in "Ruanaidh," a marvelous supporting cast of relatives, in-laws, colleagues, rivals, hangers-on, and free spirits, of saints and sinners, titans and nobodies. About each there are stories that only a Ru-ah-nee could have known. In the 1970s, it was Art Rooney, Jr. who supervised the scouting and drafting of the Steelers' first four Super Bowl championship teams. And here he relates, with no animosity, his quest for talented players that would lead the Steelers to NFL Championships.